01
Executive summary
July brought a standout patient result; August shows where to focus next.
Prestige Smiles welcomed 353 new patients across Treeby and Harrisdale. July was ahead of the same month last year, while August was softer. Website visits rose compared with July–August 2025, and the teams answered a greater share of calls in August. Our next focus is making follow-up and booking outcomes easier to see.
Biggest WinPatient Growth
353 new patients were welcomed across July and August.
July recorded 198 — +18.6% on July 2025 (167). August recorded 155. Treeby finished the two months with 146 new patients and Harrisdale with 207.
Strong MomentumWebsite & Search
Website visits reached 6,734 across the two months.
July recorded 3,669 visits and August 3,065, compared with 654 and 1,813 in the same months last year. Website visits show interest, not confirmed appointments.
New Channel TractionAdvertising
Facebook and Instagram ads generated new enquiry forms in August.
The August lead campaign recorded 6 enquiry forms. Google Ads recorded 31 call and appointment-request actions across the two months. These platform actions are separate from the new-patient count.
Where A Small Change HelpsFollow-up
Missed calls and enquiry follow-up offer a practical next step.
The phone records show 71 unanswered calls across July and August. In the enquiry system, 44 of 135 enquiries were marked at a booked stage or beyond. Reviewing follow-up and updating stages will help show what happened after first contact.
02
New patients
July set the pace; August was softer.
The clinic records show 198 new patients in July and 155 in August across both locations. July was 18.6% ahead of July 2025; August was 23.6% below August 2025. Treeby recorded 566 new patients from January to August 2026, and Harrisdale recorded 814.
2026 new patients by month
January to August 2026, per clinic.
July to August
New patients moved from 198 in July to 155 in August (-21.7%).
Compared with last year
July: 198 vs 167 (+18.6%). August: 155 vs 203 (-23.6%).
By clinic
July–August: Treeby 146 (Jul 76, Aug 70). Harrisdale 207 (Jul 122, Aug 85).
What this means for your clinic
July’s year-on-year increase is encouraging. August’s lower result makes it useful to review enquiries, bookings and follow-up with each clinic before deciding what to change.
View year-by-year new-patient records
Treeby — new patients recorded by month
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Jan–Aug Total |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | — | — | — | — | 62 | 54 | 57 | 73 | — |
| 2026 | 90 | 61 | 63 | 71 | 67 | 68 | 76 | 70 | 566 |
Harrisdale — new patients recorded by month
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Jan–Aug Total |
|---|---|---|---|---|---|---|---|---|---|
| 2022 | 131 | 85 | 101 | 90 | 98 | 122 | 108 | 98 | 833 |
| 2023 | 111 | 114 | 104 | 103 | 120 | 122 | 146 | 116 | 936 |
| 2024 | 118 | 103 | 92 | 96 | 102 | 108 | 130 | 110 | 859 |
| 2025 | 128 | 98 | 92 | 98 | 83 | — | 110 | 130 | — |
| 2026 | 115 | 91 | 96 | 95 | 110 | 100 | 122 | 85 | 814 |
How to read these tables: blank months are not recorded in the clinic system (Treeby records begin May 2025; June 2025 is unrecorded for Harrisdale) and are shown as —, not zero. Harrisdale’s January–August 2026 total is 814; Treeby’s is 566.
03
Creative work
Helping patients feel informed, reassured and ready to take the next step.
The creative library brings together 11 reels and graphics for both clinics, including pieces tailored to Treeby and a campaign featuring both locations. Three highlights from each format are shown first; the full linked selection is available below. These examples show the work, not its advertising results.
Reels
View 8 more reels
Graphics
View 7 more graphics
Graphic
Thinking ahead for an event (teeth whitening) 4x5 4
Available in the creative library.
Open graphic →Graphic
Thinking ahead for an event (teeth whitening) 4x5 1
Available in the creative library.
Open graphic →Graphic
Thinking ahead for an event (teeth whitening) 4x5 3
Available in the creative library.
Open graphic →Graphic
Thinking ahead for an event (teeth whitening) 4x5 6
Available in the creative library.
Open graphic →Graphic
Thinking ahead for an event (teeth whitening) 4x5 5
Available in the creative library.
Open graphic →Graphic
Thinking ahead for an event (teeth whitening) 4x5 2
Available in the creative library.
Open graphic →04
Results
A closer look at your clinics’ progress.
Here is how the two months compare across the main measures.
July + August · Both clinics
353
New patients recorded
More people choosing Prestige Smiles for their care.
Treeby 146 · Harrisdale 207
July198
August155
Website discovery
6,734
Website visits
Jul 3,669Aug 3,065
One person can make more than one visit. Source: website analytics .
Patient interest
135
New enquiries recorded
Jul 65Aug 70
New enquiries entered in your enquiry system .
Booking records
44
Enquiries marked as booked
Jul 32Aug 12
Enquiries recorded at a booked stage or beyond. Attendance is recorded separately.
Google advertising
31
Actions through Google Ads
Jul 19Aug 12
Appointment requests and call actions, not confirmed new patients.
Social advertising
3,555
Link clicks through Facebook and Instagram ads
Jul 1,810Aug 1,745
People who tapped through to your website from Facebook and Instagram ads.
Each measure shows a different part of the picture. These totals are reported separately and should not be added together.
05
Phone
How your teams handled patient calls.
The phone system recorded 255 inbound calls across both clinics in July and August: 184 connected and 71 unanswered. An unanswered call is an opportunity to check whether someone still needs help; it does not necessarily represent a different patient.
Patient calls, July and August
Inbound calls by clinic (from your phone system records).
Answer rates are improving
July’s answer rate was 68.8%; August improved to 77.2%.
Where calls come from
Treeby’s calls mostly arrive on the Google listing line; Harrisdale’s mostly through the Google Ads line.
New callers
An estimated 139 first-time callers contacted the clinics across the two months.
A simple target
A shared callback list for unanswered calls — 48 in July and 23 in August — can help the teams respond while the enquiry is still fresh.
Call records are reconstructed from your phone system’s conversation history . Times are Australia/Perth.
06
Marketing
How your marketing supported discovery and enquiry.
Google and Facebook/Instagram advertising investment totalled $15,927 across July and August ($13,514 Google Ads; $2,413 social ads). The website analytics summary recorded 6,734 visits, compared with 2,467 in the same period last year.
Where ad visitors landed
| Landing page | Clicks | Investment | Recorded actions |
|---|---|---|---|
| Harrisdale landing page | 446 | $5,442 | 18 |
| New-patient offer page, including section links | 149 | $6,151 | 12 |
These figures combine the visible Google Ads rows by destination. They do not include every click or recorded action in the account.
What people searched to find you (Google Ads)
| Search term | Clicks | Recorded actions |
|---|---|---|
| dentist near me | 133 | 7 |
| harrisdale dental | 121 | 6 |
| harrisdale dentist | 48 | 2 |
| dental clinic near me | 45 | 2 |
| dentist harrisdale | 28 | 0 |
| treeby dentist | 11 | 1 |
| dental near me | 11 | 0 |
| dentist | 7 | 0 |
| emergency dental near me | 7 | 0 |
| dentists near me | 6 | 0 |
Selected search terms shown in the Google Ads report. Local searches such as “harrisdale dental” and “dentist near me” accounted for many of the visible clicks.
Landing pages
New Patient Offer & Harrisdale page
Your new-patient offer page gives prospective patients a focused introduction and a direct path to request an appointment, and the Harrisdale landing page supports the Harrisdale campaign directly — together they received the majority of paid clicks this period.
Open landing pageWelcome to Prestige SmilesA clear, reassuring path from first visit to appointment request.
07
Google presence
A current Google Maps snapshot — 29 September 2026.
This later check shows both clinics appearing prominently for local searches and holding strong review ratings. It provides current context, rather than a July–August ranking result.
| Search on Google Maps | Treeby clinic | Harrisdale clinic |
|---|---|---|
| dentist + suburb name | #1 | #1 |
| emergency dentist + suburb name | #1 | #1 |
| “dentist” searched from the clinic area | #2 | #3 |
| “emergency dentist” from the clinic area | #3 | #2 |
Both clinics are visible
Harrisdale also appears in Treeby-area searches (rank #4), so the two listings support each other.
Fresh reviews are the lever
Harrisdale’s 295 reviews at 4.8 stars give prospective patients helpful reassurance. Continue inviting genuine feedback from patients at both clinics.
Rebrand reflected
Google now shows the Harrisdale clinic as “Prestige smiles Harrisdale (formerly Harrisdale Dental Centre)” — the rebrand is live, with the familiar name retained.
Bookings flow through
Both listings connect to online booking (HealthEngine), keeping the path from search to appointment short.
Google Maps positions were checked on 29 September 2026. Call figures elsewhere in this report come from the phone system.
08
Looking ahead
Encouraging progress, with practical opportunities to support the next step.
The next steps focus on making it easier for patients to reach the right clinic and for both teams to see what happened after each enquiry.
1
Turn enquiries into booked visits.
Our recommended approach: Agree a callback list for open enquiries and unanswered calls, then keep each enquiry’s stage up to date. Why it matters: 135 enquiries were recorded, 44 were marked at a booked stage or beyond, and 71 calls went unanswered. A stage alone does not confirm attendance.
Aim →A clearer follow-up list and a consistent response routine.
2
Keep the answer-rate improvement going.
Our recommended approach: Build on August’s 77.2% answer rate with a shared response plan for busy periods and after-hours calls. Why it matters: the rate improved from 68.8% in July, giving more callers a chance to speak with the team.
Aim →Hold August’s answer rate and lift it through the busy periods.
3
Defend and grow your Google presence.
Our recommended approach: Keep both clinic listings accurate and invite genuine patient reviews. Why it matters: the September Google Maps check found both clinics prominently visible in their suburbs.
Aim →Fresh reviews each month for both clinics.
4
Give Harrisdale its own consistent spotlight.
Our recommended approach: Continue Harrisdale-specific content and its dedicated landing page, while checking ad button styling. Why it matters: the page received substantial paid traffic, and clear paths to contact each clinic help patients choose the right location.
Aim →Steady Harrisdale-specific content and cleaner ad setup.
The Big PictureBoth Clinics
Strong foundations across both clinics.
Across July and August, the clinics recorded 353 new patients, 6,734 website visits and 11 reels in the creative library. July’s patient result was strong; August points to the value of clear follow-up and booking records.
Prepared for Prestige Smiles (Treeby & Harrisdale) by Shoutout Digital · July–August 2026